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The web site shermancounseling.com states the following, "You have already taken the first step! My name is Candace Ray and I am a Licensed Professional Counselor LPC in Sherman, Texas." We saw that the webpage stated " As a therapist, my job is to help individuals and families find equilibrium in life." It also said " We all hit bumps in the road at times and may steer off course. Nobody likes to ask for directions or help, but the sooner we do, the sooner we are headed back in the right direction! For appointments, questions, or concerns, contact me by phone at 972-679-9197 or email by clicking here." The header had counselor as the highest ranking optimized keyword. This keyword is followed by counseling, therapy, and therapist which isn't as urgent as counselor. The other words shermancounseling.com used was sherman. tx is included but could not be understood by search crawlers.